Gartner Report - Digital Business KPIs: Defining and Measuring Success

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Gartner Report - Digital Business KPIs: Defining and Measuring Success

As organisations embark on their own digital business journey, it is important to measure the progress during the journey and the business value it creates.

Gartner recommends that CIOs should develop metrics and set goals that lay out their digital business journey and sharpen expected business outcomes.

This report describes two kinds of digital business key performance indicators as well as giving recommendations.

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